JOHN

WOOSLEY

CASE STUDY

How I'm Scaling an 8-Figure Sales Operation Without Being on Every Call Using the Sales ASCENT™ Framework

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From The Founder

I Took Enterprise Sales Systems and Made Them Work for 7-Figure Founders.

For years at Deloitte, I built operations for Fortune 500 companies—the kind of systems that let billion-dollar companies scale without chaos.

But when I tried to scale my own business past $1M, I hit a wall.

Every deal needed me. Every proposal went through me. Every "important" call had me on it.

I was the best closer on my team… which meant I was also the biggest bottleneck.

One night, I had to cancel a family vacation—again—because three deals "needed me" to close.

That's when I realized:

I didn't have a scaling problem. I had a system problem.

7-figure businesses run on founder intuition. 8-figure businesses run on systems.

So I took everything I learned at Deloitte—the enterprise-grade frameworks that power billion-dollar sales operations—and distilled it into something 7-figure founders can actually implement.

I standardized what was in my head. I empowered my team to own it. And I used AI to multiply capacity.

Now my sales operation runs without me on every call. My team closes deals independently. And the business is finally breaking free from founder-led sales.

Want the system I built to scale past 7 figures without burning out?

What You’ll Learn

What If You Could Scale Revenue Without Being Stuck on Every Call?

You don't need more leads, more reps, or more tools. You need to stop being the sales system—and start building one that runs without you.

  • Standardize your sales process without drowning in documentation

  • Empower your team to qualify, pitch, and close without needing you

  • Use AI to multiply capacity (not just reduce headcount)

  • Take week-long vacations without deals dying in your absence

  • Scale to 8 figures without burning out or losing control

The Journey

From Founder-Led Sales to Scalable Sales System

Most 7-figure founders hit a wall... not because they're bad at sales, but because their success has become their constraint. Here's what happens when you build a system.

Before (Founder Level Sales)

  • You close every important deal

  • "They want to talk to the founder" kills your calendar

  • No vacation without deals dying

  • Growth = more calls + more burnout

  • Every deal depends on you

After (Enterprise Level Sales With Ascent)

  • Your team closes deals without you

  • Prospects trust the process (not just the founder)

  • Month-long vacations, zero deal delays

  • Growth = clarity + capacity + AI

  • Revenue depends on the system

Ready To Take The Next Step?

Your Business Can Scale To 8-Figures. This Is The First Step.

Download our complete playbook and start building an enterprise level sales operation.

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